“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” — Deepanshu Gahlaut

“Rather than scrolling down the page past a slew of ads, users want to see content right away.” — Matt Cutts

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter

“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard

“Better content is outweighing more content.” – Rand Fishkin

“The best place to hide a dead body is the second page of Google search.” – Anonymous

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG

“Google only loves you when everyone else loves you first.” – Wendy Piersall

“SEO is a long-term investment, and every company needs to be prepared to invest in the work of SEO over the long term. Frequently publishing unique and valuable content is the first step, but the ongoing work of SEO will be continually promoting that content, building social media channels, and building the overall brand by developing relationships with reputable websites and blogs.” – Jayson DeMers

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com

“My rule of thumb is build a site for a user, not a spider.”  Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director

“Meta descriptions are also important. They are a 160 character sales pitch for your page within search results. So, make each one as unique and persuasive as possible. “ Kristi Hines

“You can’t fake it. To be quite blunt, search engines are getting smarter and smarter. Be genuine. Spending money to trick a search engine (buying links, keyword stuffing, link wheels, etc) will just be a waste. Focus on building a quality user experience instead.” – Neil Patel and Ritika Puri

“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.”  James Reynolds, SEO Sherpa