“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” — Deepanshu Gahlaut
users want to see content
“Rather than scrolling down the page past a slew of ads, users want to see content right away.” — Matt Cutts
It’s a forever moving goal
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter
The beauty of SEO
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard
Better content
“Better content is outweighing more content.” – Rand Fishkin
The best place to hide
“The best place to hide a dead body is the second page of Google search.” – Anonymous
double your business
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
get the traffic
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
Google only loves you
“Google only loves you when everyone else loves you first.” – Wendy Piersall
SEO is a long-term investment
“SEO is a long-term investment, and every company needs to be prepared to invest in the work of SEO over the long term. Frequently publishing unique and valuable content is the first step, but the ongoing work of SEO will be continually promoting that content, building social media channels, and building the overall brand by developing relationships with reputable websites and blogs.” – Jayson DeMers
Successful SEO
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
I see SEO becoming a normalized marketing tactic
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
SEO work only gets better over time
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
build a site for a user
“My rule of thumb is build a site for a user, not a spider.” Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director
Meta descriptions
“Meta descriptions are also important. They are a 160 character sales pitch for your page within search results. So, make each one as unique and persuasive as possible. “ Kristi Hines
You can’t fake it
“You can’t fake it. To be quite blunt, search engines are getting smarter and smarter. Be genuine. Spending money to trick a search engine (buying links, keyword stuffing, link wheels, etc) will just be a waste. Focus on building a quality user experience instead.” – Neil Patel and Ritika Puri
Effective Search
“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” James Reynolds, SEO Sherpa