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«Your brand is what other people say about you when you’re not in the room.»

(Jeff Bezos)

transforming a company

Tahl RazAt Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism. Tahl Raz

a brand wants to build social communities

Simon Mainwaring If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. Simon Mainwaring

I’ve always said that I feel lucky

Gigi HadidI’ve always said that I feel lucky to live in the era of social media and be a working model in this time. Back in the day, models were just another face. But social media has given people a voice and not just another face. Not only can you show the world your personality and stuff like that, but you can be a brand ambassador easily. Gigi Hadid

The future of communicating

Marc BenioffThe future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company’s products and brand in real time. Companies need to join the conversation. Marc Benioff

The idea of storytelling

Aerin LauderI think people love having a person behind a brand who lives it. The idea of storytelling is really important. Aerin Lauder

Fresh content

Shawn AmosFresh content doesn’t exist to game the SEO system. It’s the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand. Shawn Amos

It is important for me

Liya KebedeIt is important for me that I represent a brand that reflects my personality. Liya Kebede

You have to think of your brand as a kind of myth

Deepak ChopraYou have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. Deepak Chopra

The greatest legacy

Joseph AbboudThe greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand. Joseph Abboud

An authentic and honest brand

Marco BizzarriAn authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out. Marco Bizzarri

For a truly effective social campaign

Simon MainwaringFor a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. Simon Mainwaring

You now have to decide

David OgilvyYou now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy

Coinbase is ‘the’ brand in the Bitcoin space

Adam DraperCoinbase is ‘the’ brand in the Bitcoin space. Their founder Brian Armstrong was amongst the first good entrepreneurs to emerge in this space. While others championed ideological or underground/illicit interests, Brian saw an opportunity to change the world for the better and build a big business out of it. Adam Draper

You have to be very brave

Delphine ArnaultYou have to be very brave and very entrepreneurial – you have to dare to create your own brand. Delphine Arnault

As a brand marketer

 John SculleyAs a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service. John Sculley

Reputations can be built

Judy SmithReputations can be built, attacked, and destroyed on social media. It’s a huge game-changer – instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. Judy Smith

Every advertisement

David OgilvyEvery advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy