«Your brand is what other people say about you when you’re not in the room.»
(Jeff Bezos)
transforming a company
At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism. Tahl Raz
a brand wants to build social communities
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands. Simon Mainwaring
I’ve always said that I feel lucky
I’ve always said that I feel lucky to live in the era of social media and be a working model in this time. Back in the day, models were just another face. But social media has given people a voice and not just another face. Not only can you show the world your personality and stuff like that, but you can be a brand ambassador easily. Gigi Hadid
The future of communicating
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company’s products and brand in real time. Companies need to join the conversation. Marc Benioff
The idea of storytelling
I think people love having a person behind a brand who lives it. The idea of storytelling is really important. Aerin Lauder
Fresh content
Fresh content doesn’t exist to game the SEO system. It’s the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand. Shawn Amos
It is important for me
It is important for me that I represent a brand that reflects my personality. Liya Kebede
You have to think of your brand as a kind of myth
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. Deepak Chopra
The greatest legacy
The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand. Joseph Abboud
An authentic and honest brand
An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out. Marco Bizzarri
designing a lifestyle brand
In designing a lifestyle brand, you have to know more than just designing clothes. Tommy Hilfiger
For a truly effective social campaign
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. Simon Mainwaring
You now have to decide
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
Coinbase is ‘the’ brand in the Bitcoin space
Coinbase is ‘the’ brand in the Bitcoin space. Their founder Brian Armstrong was amongst the first good entrepreneurs to emerge in this space. While others championed ideological or underground/illicit interests, Brian saw an opportunity to change the world for the better and build a big business out of it. Adam Draper
You have to be very brave
You have to be very brave and very entrepreneurial – you have to dare to create your own brand. Delphine Arnault
I think you should always have a big team
I think you should always have a big team behind you if you are a big brand because it makes you think big. Chiara Ferragni
I knew exactly what I wanted to do
I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool. Tommy Hilfiger
As a brand marketer
As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service. John Sculley
Reputations can be built
Reputations can be built, attacked, and destroyed on social media. It’s a huge game-changer – instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. Judy Smith
Every advertisement
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
You have to stay true to your heritage
You have to stay true to your heritage; that’s what your brand is about. Alice Temperley