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“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” — Deepanshu Gahlaut

users want to see content

Matt Cutts“Rather than scrolling down the page past a slew of ads, users want to see content right away.” — Matt Cutts

It’s a forever moving goal

Stoney deGeyter“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter

The beauty of SEO

Cyrus Shepard“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard

Better content

Rand Fishkin“Better content is outweighing more content.” – Rand Fishkin

The best place to hide

Anonymous“The best place to hide a dead body is the second page of Google search.” – Anonymous

double your business

Jeff Eisenberg“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

get the traffic

Adam Audette, Chief Knowledge Officer, RKG“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG

Google only loves you

Wendy Piersall“Google only loves you when everyone else loves you first.” – Wendy Piersall

SEO is a long-term investment

Jayson DeMers“SEO is a long-term investment, and every company needs to be prepared to invest in the work of SEO over the long term. Frequently publishing unique and valuable content is the first step, but the ongoing work of SEO will be continually promoting that content, building social media channels, and building the overall brand by developing relationships with reputable websites and blogs.” – Jayson DeMers

Successful SEO

Phil Frost, Main Street ROI“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI

I see SEO becoming a normalized marketing tactic

Duane Forrester, Senior Product Manager, Bing“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing

SEO work only gets better over time

Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com

build a site for a user

Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director“My rule of thumb is build a site for a user, not a spider.”  Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director

Meta descriptions

Kristi Hines“Meta descriptions are also important. They are a 160 character sales pitch for your page within search results. So, make each one as unique and persuasive as possible. “ Kristi Hines

You can’t fake it

Neil Patel and Ritika Puri “You can’t fake it. To be quite blunt, search engines are getting smarter and smarter. Be genuine. Spending money to trick a search engine (buying links, keyword stuffing, link wheels, etc) will just be a waste. Focus on building a quality user experience instead.” – Neil Patel and Ritika Puri

Effective Search

James Reynolds, SEO Sherpa“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.”  James Reynolds, SEO Sherpa

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
“My rule of thumb is build a site for a user, not a spider.”

Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI

“Google only loves you when everyone else loves you first.” – Wendy Piersall

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
“The best place to hide a dead body is the second page of Google search.” – Anonymous
“Better content is outweighing more content.” – Rand Fishkin
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter
“Rather than scrolling down the page past a slew of ads, users want to see content right away.” — Matt Cutts
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” — Aaron Wall
“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” — Duane Forrester
“Commit to a niche; try to stop being everything to everyone.” — Andrew Davis
“Content is anything that adds value to the reader’s life.”  —  Avinash Kaushik
“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” — Rand Fishkin
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki
“Optimize for what would happen IF you ranked, do not optimize to rank.” — Will Critchlow
“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.” — Seth Godin
“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin
“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.” — Larry Page
“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” — Rand Fishkin
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’” — Adam Audette
“Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel
“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” — Deepanshu Gahlaut
“Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.” – Ryan Biddulph
“Good SEO Starts with the Ability to Implement It. You Can Have the Best Content and Technical Optimization, but If It Takes You One Year to Roll out Changes, the Battle Is Lost.” – Kevin Indig