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“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” — Deepanshu Gahlaut

users want to see content

Matt Cutts“Rather than scrolling down the page past a slew of ads, users want to see content right away.” — Matt Cutts

It’s a forever moving goal

Stoney deGeyter“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter

The beauty of SEO

Cyrus Shepard“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard

Better content

Rand Fishkin“Better content is outweighing more content.” – Rand Fishkin

The best place to hide

Anonymous“The best place to hide a dead body is the second page of Google search.” – Anonymous

double your business

Jeff Eisenberg“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

get the traffic

Adam Audette, Chief Knowledge Officer, RKG“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG

Google only loves you

Wendy Piersall“Google only loves you when everyone else loves you first.” – Wendy Piersall

SEO is a long-term investment

Jayson DeMers“SEO is a long-term investment, and every company needs to be prepared to invest in the work of SEO over the long term. Frequently publishing unique and valuable content is the first step, but the ongoing work of SEO will be continually promoting that content, building social media channels, and building the overall brand by developing relationships with reputable websites and blogs.” – Jayson DeMers

Successful SEO

Phil Frost, Main Street ROI“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI

I see SEO becoming a normalized marketing tactic

Duane Forrester, Senior Product Manager, Bing“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing

SEO work only gets better over time

Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com

build a site for a user

Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director“My rule of thumb is build a site for a user, not a spider.”  Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director

Meta descriptions

Kristi Hines“Meta descriptions are also important. They are a 160 character sales pitch for your page within search results. So, make each one as unique and persuasive as possible. “ Kristi Hines

You can’t fake it

Neil Patel and Ritika Puri “You can’t fake it. To be quite blunt, search engines are getting smarter and smarter. Be genuine. Spending money to trick a search engine (buying links, keyword stuffing, link wheels, etc) will just be a waste. Focus on building a quality user experience instead.” – Neil Patel and Ritika Puri

Effective Search

James Reynolds, SEO Sherpa“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.”  James Reynolds, SEO Sherpa